How we use AI

Last updated: November 2, 2026

At Magma we use artificial intelligence to speed up repetitive work and keep prices low. A person reviews and approves every important change. This page explains where and how.

In our own work

• Analyzing campaign data, Google profiles and websites, and drafting audits, reports and ads.
• No ad, copy or reply goes live without human review and, where relevant, your approval.

The AI WhatsApp receptionist

If you hire it, it answers patient messages on your clinic's WhatsApp. This is how it works:

• It introduces itself as a virtual assistant and never pretends to be a person.
• It never gives clinical advice, diagnoses or treatment instructions. It shares opening hours, "from" prices you approve, location and the booking link.
• It hands the conversation to a person on your team when the patient asks, when it doesn't know the answer, or when the topic is clinical.
• It only uses the information you give it. It can make mistakes, so we review its conversations and adjust it.
• You can pause it or switch it off anytime.

Providers and data

We use AI models from providers such as Anthropic (Claude), through their business services, which don't use that data to train their models. We send only what each task needs and never patient records. We process your patients' data on your behalf, under our privacy policy and terms of service.

Questions

Email us at info@magma.marketing.